Events as GTM

On August 27th, Pavoot, founded by two ETH alumni fresh off Y Combinator, is hosting an evening for founders and GTM leads at the ETH AI Center.

If you've ever wondered whether events deserve a real seat at the table in your GTM motion, this is worth your time. The team spent months in San Francisco studying how the best GTM teams use events to close deals, not just fill rooms, and they're bringing that playbook back to Zurich for one curated evening.